Leonardo DiCaprio stars in a new movie called Inception. It premiers in July and is already making a splash with its movie trailer. The trailer portrays several thrilling scenes that promote a compelling feeling of suspense and adventure. These snip-its promote the idea that watching the movie will successfully meet the need of a good thrill. Therefore, the audience for this specific movie appears to be those thrill-seeking types that enjoy a little bit of drama, and probably range between those in their late teenage years to even middle-aged adults. Obviously, like with any other movie, the trailer stays fully focused on trying to get people to go watch the movie in theaters.
The “how” of this advertisement is a very exciting part. It gives more than a sufficient amount of clips from the movie to sell the audience on the idea that it’s suspenseful and worth the seven to eight dollars to watch it in the theater. Also, it follows a fairly typical form of advertisement by giving its name, a very brief synopsis – just enough plot to wet your whistle – and further appeals to ethos by pointing out the fact that the director also directed other big movies like The Dark Knight. The trailer stays very relevant to its argument for the audience to watch it by using only the essential information. This naturally leaves the viewers more and more curious about what they haven’t seen yet, driving them that much faster to witness the plot unfold first-hand. All-in-all, I would personally say that it’s quite effective because it’s got me wanting to watch it.
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